On Monday we  awoke to the news that The Pains of Being Pure at Heart are no more. They call it quits. As a music fan it makes me look with nostalgia the gigs and the times I saw them. As an indiepop fan it may feel like an end of an era. As Cloudberry, I feel gratitude once again for having being able to work with them in the very beginning of the band (and the label). This is the message Kip Berman, the main driving force of the band shared on various social media:

Kip here.

My life has changed radically from the time I started Pains with Peggy, Alex and (soon after) Kurt in 2007, and I’ve decided to focus on a new project @the_natvral.

Pains was a distinct moment in my life. I started the group when I first moved to New York and completed our last record, “The Echo of Pleasure,” shortly before my daughter was born and I moved to Princeton, NJ. From that time forward, I never really felt the same – and the music I was creating didn’t feel the same either.

I could probably tell a few anecdotes from the early days, don’t know if they would add to the legend of the band as they are personal of course.

I think it was thanks to the Summer Cats 3″ that Cloudberry caught Kip’s attention. At that time the indiepop-list was much more active than today. And yeah, Scott from Summer Cats sent a message to it promoting his band’s upcoming 3″ as well as Horowitz’s one. A day or a few days later I heard from Kip on Myspace. They didn’t have any songs uploaded or anything. They were a brand new band.

I am by nature skeptical, so it was quite a surprise to hear such wonderful music. They shared with me the three songs that would appear on the 3″, 3 songs that are classic in their repertoire, “This Love is Fucking Right!”, “Orchard of My Eye” and “Doing All the Things That Wouldn’t Make Your Parents Proud”. They were the second U.S. band to release on the label after Apple Orchard.

They were the second band to design their own sleeve after the Summer Cats. Let me tell you, this is the hardest thing for me to give away, the artwork of the sleeve. It is hard for me to trust that to anyone! But it came out good and in the early days that sort of fuzzy aesthetics became a trademark of the band. A very similar sleeve would be used for their next release, the EP on their own Painbow Records.

At that time Kip said very nice things about the label on the poplist, things that reading them now, makes me really miss 2007, when indiepop was beginning to make some noise (and to be honest, a lot had to do with The Pains).

I feel The Cloudberry series is one of the most exciting things going on in indiepop right now. I’m consistently amazed by the quality (and volume) of bands Roque is releasing almost every week! It’s really a great thing, and it was an honor to be a part of the series. We really love Roque & Cloudberry a lot– he’s really doing it for all the right reasons. Please do check the bands he’s putting out– it’s all quality.

I don’t think the label gets that sort of praise anymore! At least not publicly. I am very thankful to the band, especially the earlier lineup as that was the one I knew best. Kip, Peggy and Alex. The first time I met them, I remember clearly, it was so cool. It was at NYC Popfest 2007. Then I would see them many times, even abroad like in the UK, or in Miami once, a place no band would visit. And that time I remember now they played a song called, “You’re Better by Far Than Everything Around Here”, and I wonder today, is there a proper recording of that track? I can’t seem to recall how that sounded!

I could write many stories as I said, but in retrospect, we must be thankful for the music as they left us many hits, songs that should be classics in the indiepop canon like “Young Adult Friction”, “Higher than the Stars” or “Everything With You”. But they also had a big part in the indiepop renaissance of 2007-2012. They managed to be in the spotlight of just not indiepop fans but also on more mainstream media and that helped indiepop gain more fans. And that is important.

I have a huge poster of a gig in Stoke-On-Trent were The Pains played alongside Horowitz, The Parallelograms and Slow Down Tallahasse… a Cloudberry Night. Dear dear. And it is signed by all band members. On top of that at a later Cloudberry gig, organized by LostMusic, we gave away a CD with a song each for the first 50 that attended. The bands playing were The Manhattan Love Suicides, Strawberry Story, The Hillfields and The Pains of Being pure at Heart. They contributed “A Teenager in Love”. The band was always up for doing these sort of things, gaining popularity didn’t mean forgetting their DIY beliefs. That speaks greatly of them.

It is true that in the last few years I lost a bit of touch. I wish I had attended more gigs of them while in NYC. I regret not doing that now. I didn’t think the band was going to end for some reason. All things end of course. I was naive. Sure I can still go and check out their new projects, and I should do so. I am especially curious about Store Front, Peggy’s band, as it sounds amazing, just up my street. I’ll make a note to go to their next gig. Especially as it was always lovely to see her, always happy and smiling!

But that didn’t mean I didn’t follow them. I bought all the records they put out. They are not signed by them like the earlier ones, but it’s all good.

I remember too working at the Miami newspaper and receiving a promo copy of “Heart in Your Heartbreak”, according to Kip, a very rare CD. How random was that.

As I write these lines I can think of more and more stories. And I am happy about that. Because they were a big part of the label, it happens that a lot of people knew the label thanks to them. And even today, 2019, I get emails asking if I still have a copy of the 3″ single. Can you imagine?

I don’t think this post has any sort of structure. I am just writing as thoughts come to me. I wanted to say thanks for all the years of great music, of waving the indiepop flag with pride. I guess that’s about it. But I can’t stop thinking of good moments, jokes, beers, and different cities we coincided.

I wish them the best in their next adventures and hope to have a beer with them soon. Or as how Kip said just before meeting for the first time, “a beer”? LET’S HAVE AT LEAST THREE!!!!!

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Listen
The Pains of Being Pure at Heart – This Love is Fucking Right!